The pressure is on for marketers to come up with fresh content, consistently each week. It’s particularly challenging for business start-ups who want a fast start social media presence on Twitter, Facebook and their Blog.
What should you or your company be blogging about? What will be informative, interesting, educational or entertaining enough to attract them? What content will your community actually enjoy seeing posted and engage in? Perhaps you should just ask them.
To give you a head start, here are some quick tips for creating fresh visual content.
1. The Expert Interview. Record an interview with an expert in your field and post it to your blog. You can do this via telephone conference or via video conference using Skype. Recommended resources: For phone interviews try FreeConferenceCalling.com, for Skype: try Ecamm.com (mac) and Camersoft.com (windows).
2. Create a step-by-step guide on how to do something in a screencast, how-to video tutorial, or show the steps in a series of photos. Resources: Camtasia, Screenflow, Screencast, Jing, Prezi, Snap Guide (mobile).
3. Do a simple case study about one company, or offer a few visual examples of how other companies do something successfully. In a recent blog post, I visually showcased brands using social media well and how some were using it poorly to talk with their customers.
4. Poll your community on Twitter with Twtpoll or on Facebook with a Facebook Question and post the results on your blog.
5. Give your community visual choices. Here are two examples of this:
Example 1: One of our clients asked their community which of the author’s books is their favorite. It quickly became the most popular post for that Facebook page since it started with over 200 Likes and over 200 comments.
Example 2: We asked our community to choose which one character Mike most resembled that day.
Visual content is the hottest trend, and it’s not going away. The popularity of Instagram alone should be waking people up to this. And video content will rule in 2013 and beyond.
When thinking through your social media content strategy, think about what content will add value and/or attract prospects to your blog or social media sites. Attracting them is only the first step, but it’s perhaps the most important as you refine how to convert and then analyze the results to see which of these ideas works best for your brand and audience.
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